Paul Biedermann is a creative professional with proven success developing innovative strategies that transform ideas into intelligent, award-winning solutions. Recent projects include designing the logo and overall branding for a leading candidate in the 2010 Pennsylvania gubernatorial campaign and a Stanford University neurosurgeon’s special project that allows ALS patients to communicate by translating thoughts into code.

Paul earned his BFA from Washington University in St. Louis, where he graduated from The School of Design & Visual Arts. He began his career at ABC Broadcasting and then moved to a design agency that created innovative promotions and campaigns that first put ESPN on the map. As an art director at NFL Properties, Paul lended his talents to significantly upgrade the image of that dynamic professional sports league. He created new graphic approaches for Super Bowl and Pro Bowl logos, team identities, national advertising, exhibits, and licensed products, including an innovative trading card concept that helped launch a new industry.

Paul orchestrated and directed many photo shoots while traveling around the nation—from the deserts of Arizona to the lagoons of Hawaii. More recently, Paul was creative director at The McGraw-Hill Companies where he successfully contributed in transforming the corporation into one of the world’s preeminent information providers. He spearheaded projects for its businesses and leading brands including Standard & Poor’s, Platts Energy, J.D. Power, Architectural Record, BusinessWeek, Aviation Week and McGraw-Hill Education.

Paul can be reached at pbiederm@optonline.net

One of the questions I get from customers as well as people whom are not my customers is… Why does my print job look different than my PDF proof?

For the most part it’s not a huge difference, but it could be. There are certain colors that don’t reproduce well when converted from RGB color to CMYK.  Most people who design in RGB are either Web designers, using Pantone colors or novices.  Novices tend to design in RGB to get the brighter colors then use their software to convert to CMYK.  It’s not a crime to design your piece in RGB then convert to CMYK, but consider this; printing is all about expectations.  You have something you need printed you expect it to look a certain way.  Either you or your designer setup the file, you previewed it on your computer, sent it to your printer and he sent you a pdf proof.  Everything looks great, you approve it and a few days later it shows up at your doorstep.

OH MY GOD… it doesn’t look like what I expected!  How can this be?  Good question.

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Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices.
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DMN Newswire–2009-10-1– X-Rite, Incorporated the world leader in color management and measurement technologies (www.xrite.com) announces ColorChecker Passport (www.xritephoto.com), an all-new solution for digital photographers working in a Raw workflow to quickly and easily capture accurate color, instantly enhance portraits and landscapes, and maintain color control from capture to edit. For more info: www.cjcstrategists.com/resources/xrite/X-Rite_Passport_Press_Brief.pdf

“We developed Passport for photographers in a digital workflow, those working in Raw but also JPEG shooters as an all-in-one  capture to edit solution for color control and creativity. It’s a powerful solution that becomes even more powerful when combined with Adobe Imaging Solutions, for DNG profile creation and also to ensure accurate color, image to image and camera to camera, and a new easy level of creativity with one-click enhancement capabilities,” states X-Rite Senior VP of Sales and Marketing Iris Mangelschots.

ColorChecker Passport includes: Read the rest of this entry »

The Fun Begins Oct 1 With Contest For Side-splitting Videos Featuring ColorMunki On YouTube – Up To 500USD Monthly Cash Awards Plus 2,500USD Grand Prize

GRAND RAPIDS, Mich.–(BUSINESS WIRE)–X-Rite (NASDAQ: XRIT), Incorporated, the world leader in color management and measurement technologies, launches a Show Us Your Munki contest, featuring its award-winning ColorMunki, (www.xritephoto.com) a product designed to deliver color perfection in digital imaging.

“X-Rite invites anyone to create a ColorMunki video, make us laugh, and submit it on our YouTube channel. The grand prize is 2,500USD, so the funnier, the better,” says X-Rite Sr. VP of Sales and Marketing Iris Mangelschots.

The Show Us Your Munki contest (www.ShowUsYourMunki.com ), which runs October 1, 2009–March 31, 2010, is simple. Make a side-splitting video with ColorMunki as a prominent “character”, and submit it on the X-Rite YouTube channel. Then the real fun begins. Read the rest of this entry »

PORTLAND, Ore.–(BUSINESS WIRE)–onOne Software, Inc., a leading developer of time-saving solutions for professional and advanced amateur photographers, today announced a new version of Photo Essentials 3 for Adobe Photoshop Elements. onOne Photo Essentials 3 is a collection of five tools that painlessly correct color, remove unwanted backgrounds, add photographic effects and enlarge photos. These easy-to-use tools help photography enthusiasts get the job done quickly and easily in Adobe® Photoshop® Elements.

Supporting the new Adobe Photoshop Elements 8.0, onOne’s Photo Essentials 3.0 offers these capabilities:

* New Photo Essentials Palette – The Palette provides quick access to all five modules from a single location right inside Photoshop Elements. Read the rest of this entry »

Adobe and McAfee said Monday that they have teamed up to deliver a combined data-loss-prevention and DRM solution aimed at businesses and enterprises.

The combined solution will characterize critical documents and then assign access controls to them, both based on policies. Both will serve as new tools to prevent confidential documents from being emailed outside the company.

The goal is to eliminate data breaches and their catastrophic costs. The Ponemon Institute estimates that in 2008, there was approximately $3.15 billion of latent demand by businesses in the United States for technology and software to protect unstructured data, a term which Ponemon uses for random files stored on a variety of media. Read the rest of this entry »

The new version of the font management software solution developed by Linotype comes with support for the Snow Leopard operating system. In addition to the support for Mac OS X 10.6x, FontExplorer X Pro 2.0.3 brings several enhancements to allow users check the languages supported by a specific character set of a font, while providing a way to clear the font cache directly when working with the QuarkXPress 8 graphic design software. Read the rest of this entry »