Choosing white isn’t the end of it

From the Washington Post
Think all shades of white are the same? Take a look at the portable guide of Inspirational Whites from Pantone paints, a fan deck of 68 shades from pure white to beige. Seeing the colors grouped so closely makes it easier to detect the subtle variations that can make so much difference when picking paint color.

Here are some thoughts about whites from Leatrice Eiseman, executive director of the Pantone Color Institute:

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PANTONE® COLOR CUE®2 EXPANDS COLOR MATCHING CAPABILITIES WITH 4,000 NEW PANTONE COLORS

Now Includes PANTONE Goe™ and PANTONE FASHION + HOME SMART System Libraries for Greater Flexibility Across Multiple Design Industries

CARLSTADT, N.J., Oct. 22, 2007 – Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today announced that its award-winning handheld color identification device, PANTONE Color Cue 2, now includes nearly 4,000 new colors for significantly increased color matching capabilities to empower designers across the graphic arts, fashion, home, architecture and interior design industries. A portable, affordable, single device, Color Cue 2 allows users to toggle across multiple PANTONE Libraries to identify color inspirations and match them to PANTONE Colors wherever they go.

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