Düsseldorf, Germany; Montreal, Canada, June 2, 2008 – With great regret Ultimate announces the loss of its president and founder, David Watson. David passed away after having a serious heart attack.   Respected by the entire industry, David had already conducted a compass session at what was his 5th drupa. He was delighted to celebrate his company’s 20th anniversary there. Ultimate would like to thank the people that have given support and shown their sympathy. While their thoughts are with David’s family the Ultimate team expresses its determination to continue to revolutionize digital imposition based on the vision David had set out. Read the rest of this entry »

Design Guy, here. Welcome to the show. This is the program that explores timeless principles of design and explains them simply.

Now, we’re talking about the creative process. And in earlier episodes, we discussed the preparation that precedes creativity, which namely takes the form of information gathering. In graphic design, there’s always a message at stake – one that we need to craft for an audience. So, we’re concerned early on with doing our homework. And once we’ve laid the groundwork for our project in this way, we’re ready to get creative. And, as we said last time, this can go well or poorly, depending on certain factors.

S Read the rest of this entry »

Design Guy, here. Welcome to the show.

This is the program where we set aside the technical manuals and focus on the timeless aspects of design. Software versions come and go, and new forms of media emerge, but the principles behind our work stay pretty much the same. So, it’s my hope that these brief discussions will be worth the time investment, since we can commit these principles to long term memory. Better yet, we can put them into practice, knowing they’ll serve us throughout our careers. Ralph Waldo Emerson once said, “If you learn only methods, you’ll be tied to your methods. But if you learn principles, you can devise your own methods.”

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Design Guy here, welcome to the show. This is the program that explores the timeless principles of design and explains them simply.

Now, we’ve been talking about the attributes of the designer. And today, we’ll conclude this little rabbit trail with one final observation or truism. And while I call this an attribute, there’s a sense in which it’s really an aspiration or ideal that encompasses everything we want to be as designers. So, here goes:

Designers have a love for The Craft.

And, when I say craft, I’ve got a couple of shades of meaning in mind. The first one refers to that affinity or reverence that we’ve got for the tools and techniques of our trade. Just as an iron smith loves the hammer and the glowing iron and the sparks that fly, we, as designers love the process that we’re engaged in, and all the tools and techniques that we use in order to ply our trade.

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