Hosted by Michael Huggins, RGD

This week.
Were going to continue our discussion of adding value to your design services so you can justify, charge and retain the highest fees possible in your business.

And for this podcast that means that we are still focusing on creating content. But this episode isn’t about creating content to market your services - it’s about creating content for your design projects. Which will result in making more money for you and your business.

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 Standard Podcast [40:14m]: Play Now | Play in Popup | Download

What’s one of the quickest and easiest ways to charge more money for your creative services?
 
The answer to that question (believe it or not) is an easy one – differentiate your services from other designers and design firms. How? By adding more value and a greater advantage to your design services than your competitors are currently offering.
 
One way you can do this is by sharing and leveraging the information you ALREADY KNOW to your prospects and clients – in writing!
 
Writing down your expertise and sharing it with your prospects and clients is a ‘must do’  exercise for the creative entrepreneur. If you are not communicating the value you bring to your client’s business you could start to experience a slow and steady erosion to your profit margins. And put your business in the vulnerable position of being commoditized in the near future.

 

 Enhanced Podcast [11:27m]: Play Now | Play in Popup | Download

Dealing with Price Objections in Your Design Business
by Michael Huggins, RGD

What do you do when your client complains that your price is too high? Drop your price? Do you forget about doing the project all together?

There is another option. This episode offers 6 great price-retaining tools to use when your client complains about your price.
This article has a podcast!

 

 Enhanced Podcast [14:32m]: Play Now | Play in Popup | Download

6 ways to Win More Work for Your Design Business
by Michael Huggins, RGD

Have you ever been in a competitive situation with other designers or design firms where you needed to pre-sell your services (and your approach) in order to be awarded the project? It’s called a proposal.
And on average, 90% of the design work you’ll go after will require a detailed quotation or proposal.

Even from current clients.

That’s why it’s so important to create a proposal that is as persuasive as possible.

 

 Enhanced Podcast [13:42m]: Play Now | Play in Popup | Download

3 Easy Steps to a Profitable Design Business
by Michael Huggins, RGD

Whether you run an established design business or you’re just thinking of starting one – marketing is crucial to your business success.

And if you think creating a brochure and website will end all your marketing woes – think again. Your marketing has to have a little more planning and thought put to it if you are going to create a viable and secure business.

 

 Enhanced Podcast [11:34m]: Play Now | Play in Popup | Download