RGB vs. CMYK
RGB is a color build system used by your computer monitor to display full color. CMYK is the color space that commercial printing presses use to reproduce your printing project. RGB is Red, Green and Blue, while CMYK is Cyan (blue), Magenta (red), Yellow and Black. The final printed project that you see on your computer screen will not necessarily be the same exact colors reproduced by a high quality offset printing press. In most cases there won’t be a big difference, but there are some colors produced by an RGB monitor that cannot be reproduced via CMYK on a press.

Get Color Right – Spot Colors
Spot colors are used most frequently for one and two color jobs when an exact color needs to be repeatedly reproduced. Logos are perfect example spot colors. For example, if your logo needs a distinctive blue, tell your commercial printer your the Pantone® PMS color choice. This number is then matched on the press to deliver the exact result you need.

Pantone Matching System (PMS)
PMS is the popular Pantone® color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on your monitor. PMS works well for spot colors but not for process colors, which are generally specified using the CMYK color model.

The Web Designer’s Idea DesignCast Series

Presented by: Patrick McNeil, Designer, Web Developer and Best-Selling Author of the Groundbreaking The Web Designer’s Idea Book.

The web is the most rapidly changing design medium a creative professional can hope to work in. Styles come and go as quickly as you can imagine and new development techniques are always emerging. Web design can be challenging, but also energizing. It is essential that all designers interested in this medium understand the basic principles and thought processes required to design within this dynamic environment.
Presented by: Patrick McNeil, Designer, Web Developer and Best-Selling Author of the Groundbreaking The Web Designer’s Idea Book.
The web is the most rapidly changing design medium a creative professional can hope to work in. Styles come and go as quickly as you can imagine and new development techniques are always emerging. Web design can be challenging, but also energizing. It is essential that all designers interested in this medium understand the basic principles and thought processes required to design within this dynamic environment.
In this series Patrick McNeil takes you on a personal tour through the world of web design — design inspiration, the 6 basic principles of web design and how technology trends will change the way you think about web design.

Sessions Include:

Thursday, September 23rd – How to Use Inspiration 
• Learn how inspiration can be used to build beautiful websites
• Hear examples of how specific websites have used inspiration to influence the design of their sites

Thursday, September 30th – The 6 Principles of Effective Web Design 
• Learn 6 effective design principles that will immediately improve the design of your site
• See examples of successful websites and how they have applied these 6 design principles

Thursday, October 14th – Current Trends in Web Design 
• Learn how trends in technology are creating a new world of web design
• Equip yourself with the knowledge you need to stay ahead of these changes and continue to create beautiful and effective web sites

BONUS: When you purchase all three DesignCasts, you will receive an EXTRA 20% discount on top of the current 34% instore discount on Patrick’s bestselling books, The Web Designer’s Idea Book & The Web Designer’s Idea Book Volume 2! Just use promo code WDDC10 at the checkout!

Time: 4:00 P.M. EST

Cost: $99 for all three, or $69 each series Patrick McNeil takes you on a personal tour through the world of web design — design inspiration, the 6 basic principles of web design and how technology trends will change the way you think about web design.

Register Today! http://www.mydesignshop.com/product/web-designers-designcast/?r=HDC91710

• Starts: Oct 4, 2009 08:30
• Ends: Oct 7, 2009 18:00
• Timezone: (GMT-8) Pacific Time (US & Canada)
• Location: Los Angeles, CA
• Geography: North America
• Info/Registration: CLICK HERE

Event Description

MAX 2009 is an extraordinary opportunity to learn new skills, explore emerging technologies, and connect with thousands of other industry leaders, Adobe products users, and Adobe teams.

The conference offers hundreds of informative sessions and hands-on labs for designers, developers, and decision-makers. There are many valuable networking opportunities, from organized events to casual conversations in hallways between sessions.

This year’s conference will focus on three emerging trends that are revolutionizing communications: social computing, client and cloud, and the spread of rich media across screens and devices. MAX 2009 will give you the skills, insight, and contacts to take advantage of these opportunities as they transform our industry.

For four unforgettable days this October, MAX 2009 will bring together thousands of designers, developers, and decision-makers to shape the future. Join us.

TWB Online: Adobe FrameMaker Certification uses TWB Online platform to deliver this training. The TWB Online training platform gives trainees a fully interactive training experience that allows them to interact with trainers in real time and amongst themselves by using the Adobe Flash demo’s, blogs, forums and comprehensive training material and calendars for scheduling and keeping track of assignments.

This is the third online offering to come from the TWB stable. This takes the total of TWB certifications and trainings to 15. TWB Online training has emerged as an effective training channel owing to effective exercises at the end of each unit and a practical yet simple approach to building an online help system.

Launching the program, Rakesh Shukla, Chief Executive Officer, TWB said, The TWB Online: Adobe FrameMaker Certification broadens the TWB portfolio and provides a skill enhancement opportunity to the technical writing professionals. There is a dearth of good training options in this space and TWB aims to be catalyst in bringing about a positive change.

About TWB:

TWB is India’s leading Technical Documentation service provider. Founded in 2005 with the objective of providing world-class technical documentation outsourcing and training services to suit the demands of global technology companies, today the company provides technical documentation outsourcing services to over 50 organizations including Cisco, Infosys Accenture, Samsung, MindTree, Siemens, AOL, Titan, Intel, Wipro, CGN, BearingPoint, US Technolgies and others. TWB executes Offshore Documentation deliveries from its Bangalore facilities and Onsite at customer locations. Over 200 companies including Lucent Technologies, SAP Labs, Wipro, Infosys, Intel among others hire technical writers from the TWB Associate and TWB Fundamental Certification programs. More information on TWB is available on www.twb.in     

xTrain.com

“This fun and exciting class features all of the professional techniques that anyone using Adobe Photoshop needs to know to make their portraits better than real life,” said Siotha Vest, xTrain’s Director of Training. “This latest addition to Russell Brown’s classes on xTrain provides our students with solid instruction enabling them to master Photoshop CS3 without the boredom of typical online video training.”

In this new class, Dr. Brown provides several insider secrets for retouching portraits such as whitening teeth and eyes, enhancing eyelashes, reducing 5 o’clock shadow, removing wrinkles, and color correcting skin tones all within Adobe Photoshop. Dr. Brown uses multiple blending techniques, healing brushes, and the Auto Blending layers to accomplish his retouching effects. These techniques are all focused on throughout the show, with some fun antics mixed in along the way.

With the philosophy, “Learning about Adobe Photoshop should never be boring,” Russell Brown and xTrain have created several other exciting classes on topics such as 3-D Experiments, Black and White Experiments, and Animation Experiments. During these training sessions students can discover how to import 3 dimensional vector art then adjust size, tinker with lighting effects, and manipulate tiny vectors; learn to transform their images into creative black-and-white masterpieces; or discover how to quickly edit movie frames in Photoshop CS3 Extended Edition, control timelines, learn motion blur techniques and even import sounds.

For more information about xTrain, please visit www.xtrain.com. If you would like to view these free Photoshop Classes visit http://training.xtrain.com/free-classes.

About Russell Brown

As Sr. Creative Director at Adobe Systems Incorporated, Russell Preston Brown holds a unique position in the computer industry. Brown maintains a vital presence in the digital design and publishing community, facilitating the exchange between the user and software developer that is so essential to Adobe’s software development. With complete mastery and breathtaking style, Brown shows users how to work – and play – with Adobe software. He has given the world’s leading photographers, publishers, art directors, and artists a strong grasp of the software tools that, by virtually all accounts, have led to Adobe’s applications becoming the standard by which others are measured. Remember what Russell always says, “Learning about Adobe Photoshop should never be boring.” Brown, a Photoshop Hall of Fame Winner, states, “xTrain is the future of online training.”

About xTrain

xTrain provides the world’s premiere on-line training experience. The xTrain on-line training library appeals to a wide segment of the desktop publishing and digital imaging marketplace, from digital professionals to students, hobbyists, and Fortune 1000 companies. The growing on-line video training library utilizes industry-leading instructors, authors, and experts. For more information, visit www.xtrain.com. For information on xTrain’s affiliate companies, visit Splash Media http://www.splashmedia.com and TSTN http://www.tstn.com.

 Lynda.com, the leader in self-paced digital media and design training, today introduced Web Accessibility Principles.

Accessibility on the web has been an issue for over a decade, and it remains a crucial–but often overlooked–element of web design. Instructor Zoe Gillenwater explains the concept of accessibility as it applies to the web, and describes how it affects the audience. She also covers how to set up accessibility testing, and how to apply accessibility principles to new and existing sites using standards-compliant markup and CSS. Exercise files accompany the tutorials.

“Many web developers are intimidated by the topic of accessibility, and don’t realize how much is accomplished just by writing semantic, standards-based HTML,” notes Lynda Weinman, CEO of lynda.com. “Zoe’s training is organized perfectly to help developers fill in the remaining blanks, test the accessibility of their work, and add these practices to their everyday workflows.”

Anyone with an internet connection can access Web Accessibility Principles by subscribing to lynda.com’s Online Training Library™. A separate CD-ROM version of Web Accessibility Principles is planned later this month.

Subscriptions to the lynda.com Online Training Library™ start at $25 a month, and provide access to over 22,000 movie tutorials covering more than 320 technology career tools, software applications, and techniques. Subscribers can access any of the computer-based training courses at their convenience. Multi-user subscriptions are also available for companies and institutions seeking to provide education and training to groups.

For free online samples of Web Accessibility Principles and more detailed product information, please visit http://movielibrary.lynda.com/html/modPage.asp?ID=448

For more information on lynda.com products, please visit http://www.lynda.com or call 1-888-335-9632.

About lynda.com
Since 1997, lynda.com has provided education and technical training solutions for designers, computer graphics specialists, digital media users, and computer owners. lynda.com products include web-based training, instructional books, CD- and DVD-based video training, self-paced online learning, and events for creative designers, instructors, students, and hobbyists. lynda.com specializes in teaching fundamental design and graphics principles along with the latest computer software, digital media technologies, and techniques.

About Zoe Gillenwater
Zoe Gillenwater is an experienced web designer, project manager, and technical author, active in the web standards community. She uses her expert knowledge of CSS, XHTML, Dreamweaver, accessibility, and visual design in all aspects of her career. Zoe loves teaching web design as much as she loves learning and doing it herself. As a partner at Community MX, a web development training site, she contributes articles and tutorials on a variety of web design topics. She focuses on CSS, XHTML, Dreamweaver, and accessibility, as well as web page templates and forum support. Zoe is also the editor for Adobe’s CSS Advisor website. Due to her involvement with accessibility and other web standards, Zoe was invited to be a member of the Adobe Task Force of the advocacy group Web Standards Project (WaSP). As a government employee, she became skilled in not only ensuring Section 508 accessibility compliance for all her projects, but also going beyond to meet many of the W3C’s Web Accessibility Initiative WCAG guidelines. Zoe sees web accessibility as a web development best practice in its own right, regardless of rules and regulations.

Imagine being able to open any picture in Adobe® Photoshop® CS3, and being able to make it a pro-quality image in just seven simple steps. Scott Kelby’s 7-Point System for Adobe Photoshop CS3, the newest book by #1 bestselling computer and technology author Scott Kelby, does exactly that by revealing ?The System? that will change how millions of people use Photoshop.

The premise behind Scott Kelby’s 7-Point System for Adobe Photoshop CS3 is rooted in Scott?s study of Photoshop techniques over his many years as a photographer, designer, and instructor.
Stellenangebote
Scott discovered that there are just seven major features in Photoshop that one needs to achieve pro-quality images on a consistent basis. He then broke things down further and realized that of those seven major features, only certain parts or sections of those features really need to be mastered. Then, most importantly, he determined exactly when and in which order to apply these seven techniques to achieve outstanding results with every image.

Scott Kelby’s 7-Point System for Adobe Photoshop® CS3 is written in the same straightforward, fully-illustrated style as Kelby?s other best-selling ?how-to? books, such as The Digital Photography Book and The Adobe Photoshop Lightroom? Book for Digital Photographers. Scott starts his readers at square one, and as the book progresses he shows how to unleash each Photoshop function until his entire ?7-Point System? is second nature.

Scott Kelby?s 7-Point System for Adobe® Photoshop® CS3 is currently on Amazon.com, the Barnes & Noble website, and on Kelbytraining.com. The cover price for the new book is $49.99.

About Scott Kelby

Scott Kelby is the top-selling computer technology book author worldwide since 2004. He is President of the National Association of Photoshop Professionals – a Trade organization for Adobe Photoshop users with more than 60,000 members in 106 countries worldwide. Additionally, Scott is Editor-in-Chief of both Photoshop User and Layers magazines. Scott serves as training director for the Adobe Photoshop Seminar Tour and is the technical chair of the Photoshop World Conference & Expo. Scott is one of the leading seminar instructors in the country today, training thousands of Photoshop users across the country each year. He is also featured in a series of Photoshop training videos. In addition to the Down & Dirty Tricks and the Killer Tips book series, Scott is also the author of The Photoshop CS3 Book for Digital Photographers, The Adobe Photoshop Lightroom Book for Digital Photographers and The Digital Photography Book. For more information, visit www.scottkelby.com.

About Kelby Training

Kelby Training is the premier source for training and educational resources by the world?s most respected industry experts. The educational resources on Kelbytraining.com follow the highest standards of quality and reliability, and all content has been evaluated to ensure it is clear, concise, and approachable by beginners and seasoned pros alike. What sets Kelby Training instructors and content developers apart is that they are not just academics or authors, they’re working creative professionals that understand the everyday needs of those that use technology for work or creative expression. Learn more at www.Kelbytraining.com.

About Peachpit Press

Berkeley-based Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, desktop publishing, multimedia, digital video and Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, NAPP, Apple Certified, AIGA Design Press and others. Peachpit is part of Pearson (NYSE:PSO), the international media company. Learn more at www.peachpit.com and www.pearson.com.

Adobe, Photoshop, and Lightroom are trademarks or registered trademarks of Adobe Systems Incorporated.

“Take Control of Upgrading to Leopard,” by Joe Kissell, shows readers the best ways to install, clean up after installation, troubleshoot problems, and even downgrade if necessary. 125 pages, $10
http://www.takecontrolbooks.com/leopard-upgrading.html

“Take Control of Customizing Leopard,” by Matt Neuburg, provides a tour of new and revamped features in Leopard, including Time Machine, Spaces, Quick Look, Cover Flow, and the Path Bar. 138 pages, $10
http://www.takecontrolbooks.com/leopard-customizing.html

“Take Control of Users & Accounts in Leopard,” by Kirk McElhearn, explains different types of accounts in Leopard, how to share files between accounts, and what can be limited with new features in Leopard’s parental controls. 88 pages, $10
http://www.takecontrolbooks.com/leopard-users.html

“Take Control of Sharing Files in Leopard,” by Glenn Fleishman, makes file sharing easy between two Macs, among a mixed-platform office workgroup, a home network, or between far-flung computers on the Internet. 89 pages, $10
http://www.takecontrolbooks.com/leopard-sharing.html

“Take Control of Fonts in Leopard,” by Sharon Zardetto, explains everything Mac users need to know about fonts in Mac OS X and what has changed with Leopard, with a focus on Leopard’s new and updated fonts, font activation capabilities, font previewing, and font sample
printing. 217 pages, $15
http://www.takecontrolbooks.com/leopard-fonts.html

Adam Engst, publisher of Take Control Books, said, “We’ve been working long hours with the pre-release versions of Leopard to ready these books for simultaneous release with Leopard because Mac users shouldn’t have to wait for professional-quality documentation.”

Customers can save 25% by purchasing “Take Control of Upgrading to Leopard” with “Take Control of Customizing Leopard.” All five ebooks may be purchased together at a 30% discount.

For review copies, interview requests, or excerpts to publish, just drop us a line!

About Take Control Books
The Take Control series is published by TidBITS Publishing Inc. TidBITS co-founders Adam and Tonya Engst have been publishing highly regarded news and editorial since 1990 when they created the online newsletter TidBITS, which covers Macintosh- and Internet-related topics. The Take Control series has helped many thousands of readers with high-quality, timely, real-world, cost-effective documentation since 2003. To learn more, visit the FAQ at http://www.takecontrolbooks.com/faq.html.

ActionScript 3.0 for Adobe Flash CS3 Professional Hands-On Training provides a comprehensive review of ActionScript’s features, from manipulating movie clips and responding to user actions with variables, to writing functions and conditional operators.

Readers will learn how to add ActionScript to the Timeline of Flash movies, develop scripts in external ActionScript files, add content dynamically, control the playback of movies, and more. A CD-ROM with classroom-proven exercises and QuickTime training videos accompanies the book.

Author Todd Perkins is an Adobe Certified instructor who spends much of his time training people on Adobe’s Web development software. Todd is half of the dynamic duo at the All Things Adobe podcast (chadandtoddcast.com). He is the author of the book Adobe Flash CS3 Professional: Hands-On Training, as well as ActionScript 3.0 in Flash CS3 Professional Essential Training in the Lynda.com Online Training Library.

lynda.com, the leader in self-paced digital media and design training, today announced the publication of five new video training courses. These courses were created and produced by the acclaimed After Effects expert team of Chris and Trish Meyer/CyberMotion, and include: Hot Looks Using Floating Point in After Effects, Learning the After Effects Glow Plug-In, Lighting Tricks in After Effects, Understanding Fields & Interlacing in After Effects, and Working with 3:2 Pulldown in After Effects.

Chris and Trish are principles at CyberMotion, the award-winning motion graphics studio, and the authors of many After Effects books. They have created incredible imagery for NBC, ABC, HBO, Fox, TLC, New Line, and Paramount, plus corporations ranging from Apple to Xerox. The Meyers often speak at events around the country on the subjects of After Effects and motion graphics. They are the authors of the book After Effects Apprentice (Focal Press) and the “Motion Graphics” column for DV magazine.

“We are thrilled to have Chris and Trish publish their video courseware to our Online Training Library®,” says Lynda Weinman, CEO of lynda.com. “Their training is known for its clarity, quality, and cutting-edge techniques.”

The five new training courses delve into After Effects fundamentals, and offer many new tips and tricks for those looking to further their motion graphics skills.

Anyone with an internet connection can access these five courses by subscribing to lynda.com’s Online Training Library®. They are all online exclusives.

Subscriptions to the lynda.com Online Training Library® start at $25 a month, and provide access to over 23,000 movie tutorials covering more than 340 technology career tools, software applications, and techniques. Subscribers can access any of the computer-based training titles at their convenience. Multi-user subscriptions are also available for companies and institutions seeking to provide education and training to groups.

For free online samples and more detailed product information, please visit the following links:
http://movielibrary.lynda.com/html/modPage.asp?ID=483
http://movielibrary.lynda.com/html/modPage.asp?ID=484
http://movielibrary.lynda.com/html/modPage.asp?ID=485
http://movielibrary.lynda.com/html/modPage.asp?ID=486
http://movielibrary.lynda.com/html/modPage.asp?ID=487

To arrange to view the full training titles, please contact megan@lynda.com.

For more information on lynda.com products, please visit http://www.lynda.com or call 1-888-335-9632.

About lynda.com
Since 1997, lynda.com has provided education and technical training solutions for designers, computer graphics specialists, digital media users, and computer owners. lynda.com products include web-based training, instructional books, CD- and DVD-based video training, self-paced online learning, and events for creative designers, instructors, students, and hobbyists. lynda.com specializes in teaching fundamental design and graphics principles along with the latest computer software, digital media technologies, and techniques.

About Chris and Trish Meyer
Chris Meyer is a principle at CyberMotion, a renowned graphic design studio in Los Angeles. CyberMotion has created opening titles, promos, and graphics for CBS, NBC, ABC, FOX, The Learning Channel, PBS, and PAX; corporations ranging from Apple to Xerox; and several movies, including Almost Heroes and The Omega Code. Chris is a refugee from the music industry, where he designed musical instruments and digital recorders for Sequential, Digidesign, and Roland. He released an award-winning album with his ensemble, Alias Zone, and he occasionally scores CyberMotion’s projects. He still consults on intellectual property issues in the music industry, and has been turning his attention to creating collage art. Chris also co-authored, with his wife Trish, the highly respected After Effects books Creating Motion Graphics and After Effects Apprentice.

Trish Meyer is a principle at CyberMotion, an award-winning graphic design studio in Los Angeles. She has created opening titles, promos, and graphics for CBS, NBC, ABC, FOX, The Learning Channel, HBO, and PBS. CyberMotion’s corporate clients range from Apple to Xerox, and Trish has worked on several major movies, including Now and Then and The Talented Mr. Ripley. She works in a wide range of formats, and her projects have included IMAX movies, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. Trish founded CyberMotion after an extensive career in print, including a stint as the art director for a music magazine. Trish also co-authored, with her husband Chris, the highly respected After Effects books Creating Motion Graphics and After Effects Apprentice.